_Check out what SocialThreader has been up to since Demo Day in October 2012:_
As much as we enjoy interacting with our companies during the summer sessions, we especially love watching them succeed post-launch. One of our 2012 graduates, "SocialThreader":http://www.socialthreader.com, has experienced tremendous success since Demo Day and is this week’s featured company!
The company’s CEO, Vinay Murthy, describes SocialThreader as a tool that “increases the effectiveness of digital marketing by leveraging social media in ads and websites. It allows seamless integration of a brand's social content from Twitter, Facebook, YouTube, blogs and websites as well as consumer and influencer voices from social platforms.”
Quite simply, SocialThreader is a platform that threads all of a brand’s social (earned), web-based (owned) and digital media (paid) together into one seamless experience. It can be embedded on websites and linked to other sites. The tool was initially piloted with "Bush Beans":http://www.bushbeans.com/en_US/products/details.jsp?upc=3940001880 and will soon be used by a variety of different brands.
SocialThreader not only threads content, it also allows brands to curate and target specific consumers and measure time on sites, page views and uniques. This enables brands to maximize the acceleration of social engagement for their entire portfolio. The tool is fully customizable and the team continues to add new features.
SocialThreader was recently awarded a “Digital Innovation Project” from Procter & Gamble. Vinay and his team will work with the ethnic marketing group at P&G to roll out social integration of their owned and earned content on their .com site. The company was also selected by Kroger, a major national grocery chain, to promote their organic brand of products and has entered into a partnership with a market leader in commenting platforms for distribution of social content for brands.
We are extremely proud of the company’s success and look forward to its continued growth.
For more information on SocialThreader, please visit their "website":http://www.socialthreader.com or email vinay@socialthreader.com!
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