On Monday, March 4, The Brandery welcomed Tim Warren, CEO of The Warren Company and SEO Exposed, to provide us with an Intro to SEO. His company's mission is to "empower business owners to take control of their website and Google Rankings through education, knowledge, inspiration, and teamwork."
Tim explained that SEO is really quite simple. Search Engine Optimization is a tool, not unlike other forms of analytics, that can be used in a variety of ways. All you need is a basic understanding and the willingness to build your brand.
He explained to our audience of creatives, entrepreneurs, and small business owners that SEO is "important because of lost opportunities. You'll never know growth potential without accessing online consumers." It can take as few as three or four hours to update your meta tags, keywords, and URL and, according to Tim, those three to four hours can translate into new clients, higher profit margins, and increased brand awareness. He also suggests that you think outside of the box with SEO! Develop creative ways to link your site to industry leaders and create strategic backlinks.
According to Google, the top search result on the page receives 42 percent of all online traffic. That's right, 42 percent! That being said, there are absolutely rewards and advantages associated with building a strong search presence.
If you are interested in learning more about SEO and how to profit from it, we recommend you read through the live Twitter feed created during the event. If that doesn't give you enough of an explanation, contact Tim Warren at SEO Exposed. His company offers a variety of different training courses and classes to help you understand SEO.
Keep your eyes peeled for more Brandery events!
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