As recently highlighted in the Wall Street Journal, marketing guidance for start-ups is growing and offering a range of new programs promising to provide start-ups with better access to traditional ad agencies and major marketers. “Incubator” programs such as the Brandery pair start-up entrepreneurs with mentors from larger, established companies like P&G and Landor. The Brandery is open to early-stage entrepreneurs around the country seeking marketing and branding advice as they work to get their business ideas off the ground. Start-ups usually focus on the technology not how they brand themselves. The Brandery is there to help the start-ups sell their brand and fill this gap in their business model. Read more about big firms mentoring start-ups and the Brandery at http://ow.ly/9YITF<http://t.co/NfRfcDqM>.
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