We've been hearing a lot of great things about Brandery graduate Roadtrippers lately. Their rockin' social media presence, new partnerships with visitors bureaus around the country, and recently closing a round has us very excited, and we had to get the scoop from co-founder Tatiana.
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*Tell us about yourself! Who are you and what company are you with?*
My name is Tatiana Parent, and I am co-founder of Roadtrippers.com.
*What is Roadtrippers?*
Roadtrippers is a road trip planner that’s on the web and mobile. Our goal is to help you plan the best road trip ever, whether it’s just a weekend away or an epic cross-country trek.
*Anything new and exciting happening at Roadtrippers?*
We’ve seen crazy growth recently. Currently, we’re the fastest growing travel planning app in the US. Last month we had about 750k unique visitors, with every visitor staying over 7 minutes on average, which is almost unheard of in online travel.
We recently secured $2.5 million investment from Drive Capital. We also began a partnership with Travel Oregon, and our new mobile app is launching this week. So, lots of good stuff going on.
*What's it like to work there?*
Our office rocks. :) We’re located in an old, abandoned brewery, right here in OTR. We’re in the process of renovating more space as our team is quickly expanding. We’ve got an old-school keggerator, full of local beer from breweries in town like Rhinegeist, Madtree, and 50West.
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*Your social media presence is rad. What types of content do you focus on for your online strategy?* We use tons of photos of the craziest and most beautiful places, like insane treehouse hotels, gorgeous Florida springs, and offbeat attractions, like spooky abandoned asylums. *Why is social media so important to leverage as a startup?* Social media is a great way to build and engage a community. It also helps make you accessible, which is pretty important when you’re first starting out as a company. *Do you have any advice for other entrepreneurs that want to create more content online and increase their company's following?* Don’t be part of the noise. Say something different. Don’t create throw-away content. Be genuine and be authentic. Don’t underestimate consumers. People can see through bullshit. Be real. p=. -- To learn even more about Tatiana, her co-founder, James, and their journey building a successful startup, sign up for "Startup Grind at The Brandery":http://www.eventbrite.com/event/7791305003 on September 19. We had a packed house for our last Startup Grind with FlightCar, so make sure to grab your tickets early!
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*Your social media presence is rad. What types of content do you focus on for your online strategy?* We use tons of photos of the craziest and most beautiful places, like insane treehouse hotels, gorgeous Florida springs, and offbeat attractions, like spooky abandoned asylums. *Why is social media so important to leverage as a startup?* Social media is a great way to build and engage a community. It also helps make you accessible, which is pretty important when you’re first starting out as a company. *Do you have any advice for other entrepreneurs that want to create more content online and increase their company's following?* Don’t be part of the noise. Say something different. Don’t create throw-away content. Be genuine and be authentic. Don’t underestimate consumers. People can see through bullshit. Be real. p=. -- To learn even more about Tatiana, her co-founder, James, and their journey building a successful startup, sign up for "Startup Grind at The Brandery":http://www.eventbrite.com/event/7791305003 on September 19. We had a packed house for our last Startup Grind with FlightCar, so make sure to grab your tickets early!